Invention Corps Berkeley

Timeline

January - May 2024

Role

Marketing Director

Skills

Brand identity, Event Campaign Design

Tool

Figma, Adobe Suite m

Led visual identity and branded communications for Invention Corps, a design consulting organization at UC Berkeley focused on social impact. Developed a cohesive system across Instagram, flyers, banners, merchandise, and slide decks—defined by a bold, playful aesthetic that conveyed both imagination and grounded purpose. The result was a dynamic and recognizable brand presence that strengthened recruitment, storytelling, and internal cohesion.

Social Media

Designathon Campaign

Physical Collateral

Recruitment Flyers

Merchandise

Rollup Banner

CHECK OUT THE REST OF MY WORK

Physical interactive prototypes for book discovery

Interaction Design

3D Modeling

Designing themed activities within Literati’s book fairs to help close reading engagement gaps in grades 3-6.

Collaborative AI study feature for diverse learning styles

Web & Tablet Design

Product Strategy

Reimagined classroom collaboration in Goodnotes’ AI Notebook, balancing autonomy with accountability.

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